Saturday, February 28, 2009

ITC's eChaupal, Sour Grapes

1. A brief case study on ITC's eChaupal. Started in year 2000, it serves more that 50,000 villages through its 7000 kiosks. Each kiosk costs around 1.5 Lakhs and includes a VSAT connection, a PC and a printer. e-Choupal facilitates farmers with the latest weather reports and best farming practices. Additionally, e-Choupal offers various farm-critical services, such as soil and water-testing for the betterment of yields. The softwares have local language support and an easy user interface.

2. Economic cycle is showing its impact on the grape farmers of Maharashtra. The wine consumption has fallen down and with it the demand for grapes. Ironically, farmers shifted to growing wine fruit varietals based from table grapes on projected wine industry demand.

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